hey Mercury
been a fan from afar - excited to chat
STUFFSTUDIOS. X SOFI
hey 👋
it’s been a while, so here’s a recap
together, we created 8 video campaigns for you while at my former agency
just to name a few...
since then,
I started my own agency
OVER
VIEWS ACROSS ALL CLIENT WORK
REACTIONS
SHARES
brands we make stuff with
🤓
recent work
CLIENT / AURA FRAMES
The Business Challenge:
Aura had limited resources to create a full funnel campaign for the holidays. They weren't sure what content would resonate with their consumer.
REACTIONS
VIEWS ACROSS &
SHARES
Our solution:
create a concept / build a video shoot structure which allowed us to execute on content for each phase of the funnel across a variety of platforms.
the top of funnel video above resulted in:
Authentic IG ads
73% view-thru on Youtube
we followed that up with a "social ad blitz" for the mid funnel. We partnered with their acquisition team to develop a testing plan prior to production to ensure they had a variety of assets to test
👏
200% increase in organic traffic
📹
50+ assets to A/B test
❤️
content that peels away at the superficial and focuses on emotion (vulnerability, fear, joy)
💪
CPC $1.15 > $0.13
👍
400% decrease in CPA
Emily Yau
Senior Producer / Credit Karma
Christine Zalocha
Senior Product Manager / Microsoft
Former VP of Marketing / Aura
Former Director of Social / SoFi
Peter Hootman
Director of Production / Credit Karma
advisors
why ?
ad agencies are out of touch
millions are spent on one “hero campaign" and a handful of assets
they have high overhead - decreasing your ROI
they are out of touch with the fast paced trends on social
we work directly with artists already creating on the internet
[MSCHF]
masters of digital experiential events (they recently created this slack game)
visual genius hacking IG one post at a time
content queen + director dedicated to creative for social impact
we provide a holistic approach to content creation
full funnel content strategy with KPIs in mind
content unique to each social platform
variety of assets to A/B test
looking forward to meeting!
we'll be coming with some initial concepts to share 😉
Carlos @
